ABC News: Democrats' new line of attack on Republicans? 'You’re being weird'
The calling Republicans "weird" strategy conspicuously stands apart from the Democrats' usual "when they go low, we go high" modus operandi.
Caitlin Legacki, a Democratic strategist and former Biden administration official, told ABC News she expects it will be an effective message that cuts straight to the heart of the matter.
"I think the instinct that Democrats have too often is that if we just reason with the other side, and if we just talk about our policies and we explain why we're right and they're wrong, that quote-unquote 'logic' will win out -- but that's not how the world works anymore," Legacki said.
By leaning into the messaging, Democrats can set themselves apart from Republicans, whose focus on anti-LGBTQ policies and limiting reproductive rights has been "off-putting to a lot of normal American people," Legacki said.
"I think it's really elegant in its simplicity," she added. "And I think it really reflects a newer way of thinking and campaigning and just calling it what it is."